Resource Advantage of blogging?

Ran into SIU Marketing chairman Terry Clark in the checkout line of the supermarket today -- a major coincidence since we both had to cancel an appointment with each other earlier in the day.

Good thing, too, since I learned that Shelby D. Hunt, Professor of Marketing at Texas Tech would be speaking on the "resource advantage theory" of competition tomorrow in Rehn Bldg. Rm. 18 at 10 a.m. (Thanks Mary!) He even wrote a book about it, A General Theory of Competition.

Does "resource advantage theory" jibe with theories of "coompetition" and ""comperation" expressed in this blog?

My original purpose for meeting Prof. Clark was to discuss an idea I have for a student-written business blog, along the lines of Carbondale Now [dot] Biz, dedicated to bringing advancing technology businesses to the area. Students in Business, Journalism and Computer Sciences could be given extra credit for blogging. Why not?

Does Prof. Hunt approve of the blogging phenomenon?